Hints and tips to ensure you're ETIM ready

ETIM Top Tips

Over the coming months we’ll be entering the next phase of the ETIM journey as we launch the ETIM-UK Working Groups. These Groups will work to define the ETIM standard for your product ranges. Look out for the invitations to attend the ETIM-UK Working Groups.

In the meantime, there’s plenty you can be doing to prepare for your ETIM journey and here are our top tips:

Classification Model

  1. Watch the short ETIM movie
  2. Download the latest version of the ETIM classification. ETIM 7.0 was released in September 2017.
  3. Watch the Classification Management Tool (CMT) tutorial
  4. Do some preliminary reading on BMEcat – the preferred transfer protocol for data, this would be useful when importing or exporting data

Preliminary Work

  1. Audit data held for each SKU
  2. De-duplicate attributes
  3. Identify missing digital assets for each SKU – such as images and data sheets
  4. Create a glossary of abbreviations so they are used in a consistent way when creating data in future
  5. Map existing digital assets to existing SKUs and ranges
  6. Define meaningful standardised ‘long description templates’ using product attributes which will optimise them for search engines
  7. Identify cross-sell/up-sell opportunities for existing products
  8. Create a spreadsheet of marketing features or USPs that can be easily loaded into the Product Information Management (PIM) system when implemented
  9. Start to classify your products to the ETIM classes.

If you have any questions about any aspect of ETIM please contact David Bate, ETIM-Project Manager at the EDA on 020 3141 7350.