Top tips for ETIM readiness

There’s plenty you can be doing to prepare for your ETIM journey and here are our top tips:

  1. Watch the short ETIM movie
  2. Download the latest version of the ETIM classification. ETIM 7.0 was released in September 2017.
  3. Watch the Classification Management Tool (CMT) tutorial
  4. Do some preliminary reading on BMEcat – the preferred transfer protocol for data, this would be useful when importing or exporting data

Preliminary Work

  1. Audit data held for each SKU
  2. De-duplicate attributes
  3. Identify missing digital assets for each SKU – such as images and data sheets
  4. Create a glossary of abbreviations so they are used in a consistent way when creating data in future
  5. Map existing digital assets to existing SKUs and ranges
  6. Define meaningful standardised ‘long description templates’ using product attributes which will optimise them for search engines
  7. Identify cross-sell/up-sell opportunities for existing products
  8. Create a spreadsheet of marketing features or USPs that can be easily loaded into the Product Information Management (PIM) system when implemented
  9. Start to classify your products to the ETIM classes.